1. Using Filters
Add a Filter step between your trigger and action. Set conditions like 'Only continue if email subject contains URGENT'. The Zap only runs subsequent steps when conditions are met.
2. Creating Paths
Paths split your Zap into multiple branches. Each path has its own conditions and actions. For example: if lead score > 80, add to priority list; if score > 50, send nurture email; else, add to general newsletter.
3. Combining Filters and Paths
Use filters for simple yes/no decisions. Use paths when you need multiple different outcomes. You can even nest filters within path branches for complex logic.
Wrap-up
Conditional logic transforms simple automations into intelligent workflows. Start with filters for basic conditions, graduate to paths for complex branching.